Florence is worth it
We are a nonprofit dedicated to making Florence County, SC cleaner, greener, and a place every resident is proud to call home.
Our mission
Keep Florence Beautiful’s mission is to engage, educate, and empower the residents of Florence County to take pride in their community through beautification, litter prevention, environmental stewardship, and community action. We bring together volunteers, businesses, schools, churches, and neighborhood organizations to create a cleaner, greener, and more beautiful Florence — one project, one neighborhood, and one person at a time.
Our Vision
We envision a Florence County where every street is clean, every public space is welcoming, and every resident feels a deep sense of pride in the community they call home. A place where neighbors look out for shared spaces, businesses invest in the beauty of their surroundings, and young people grow up knowing that the environment they inherit is worth protecting. That is the Florence we are building — together.
Our Values
Everything we do is guided by a commitment to community first, environmental care, inclusive action, and accountability. We believe that every resident — regardless of age, background, or ability — has a role to play in keeping Florence beautiful. We measure our impact, share our results openly, and hold ourselves to the highest standards of stewardship. We don’t just clean up Florence — we build a culture of pride that lasts long after the last trash bag is tied.
Serving Florence Since 2000
Our Story
214,760
lbs of litter removed
869
Volunteers engaged
74
Adopted Streets
26 yrs
Serving the Community
The Begining
Keep Florence Beautiful would not be the organization it is today without the dedication of those who came before us. From our grassroots beginnings — when a small group of passionate residents took it upon themselves to care for the City of Florence — to the award-winning, professionally run organization we’ve become, every step of this journey was made possible by the board members, volunteers, and community leaders who gave their time, energy, and belief to this mission.
Keep Florence Beautiful was founded as an affiliate of Keep America Beautiful, the nation’s leading community improvement organization. For over 26 years, we’ve been organizing cleanups, planting trees, engaging schools, and partnering with local businesses to transform public spaces across Florence County. What started as a small group of concerned citizens has grown into a movement. Today, hundreds of volunteers, dozens of corporate partners, and thousands of community members work together to keep Florence clean and beautiful.
What once served only the city now reaches across the entire County of Florence, touching more neighborhoods, more schools, and more lives than our founders ever imagined. Their vision laid the foundation. Their hard work opened doors. And their unwavering commitment proved that a few people who refuse to give up on their community can change it for the better. We carry their legacy forward with every cleanup, every tree planted, and every neighborhood transformed.
Our Board of Directors
As we continue to grow and innovate, our Board of Directors will remain a cornerstone of our success. Their expertise and passion for our mission are critical to the impactful work we do each day. We are grateful for their commitment to making a positive difference and are excited to see the future of KFB unfold under their guidance. We invite you to learn more about our Board and stay updated on how they are helping shape the future of KFB. Together, we can continue to make a meaningful impact in the lives of those we serve.
Click on the board member ‘s name for full bio
Michelle Bailey, Board Chair
Michelle has been an integral part of Keep Florence Beautiful since it became an affiliate of Keep America Beautiful in September 2000. Initially serving in a marketing role, she has remained actively involved for 25 years, with only a brief personal leave in the early 2000s. In 2010, Michelle took on the role of Chair, leading the successful effort to secure 501(c)(3) nonprofit status for the organization. Her deep dedication to the community and the environment is fueled by a lifetime of personal experiences, a strong connection to nature, concern for future generations, and a growing awareness of the impact of human activity on the planet. Michelle is passionate about sharing the mission of Keep Florence Beautiful and the positive difference it makes in the community and the environment.
She is especially excited about the opportunities ahead, with new partnerships alongside The City of Florence, Florence County, The Florence Chamber, Florence County Progress, and Florence County Economic Development Partnership — all working together to make a lasting impact on the Florence community. Michelle has been happily married to Chris for 27 years and they have a son, Austin.
Bobby Moore, Vice Chair
Bobby has proudly served on the board since 2019. A lifelong resident of Florence, Bobby is deeply committed to the continuous improvement and beautification of his hometown. His involvement with Keep Florence Beautiful has provided him the opportunity to collaborate with like-minded individuals who share a passion for making a positive impact in the community.
Professionally, Bobby works in property management, a role that enables him to engage with local residents and stay closely connected to the needs and concerns of the Florence area. He and his wife, Jamie, are proud parents to their daughter, Alexandra.
Tabatha Bellflowers, Treasurer
Tabatha has been a dedicated member of KFB for nearly 18 years. A lifelong resident of Florence County, Tabatha is passionate about giving back to her community and believes in the importance of making it cleaner and greener through leadership and active involvement. With a professional background in non-profit tax, she contributes her expertise by managing the organization’s financial affairs..
Lynn Wilson, Secretary
Lynn joined KFB in June 2025 and serves as the Director of Community and Workforce Development for the Florence County Economic Development Partnership. In this role, she works alongside leaders in smaller towns, connecting them with resources and sharing the message of growth and opportunity throughout Florence County. For Lynn, “keeping our neighborhoods clean and beautiful isn’t just about appearances—it’s about pride, quality of life, and creating the kind of place where new industries and jobs want to grow. That’s why I’m proud to serve on Keep Florence Beautiful. I believe small efforts—like planting flowers, picking up litter, or supporting clean-up projects—truly add up to make a big difference.” Outside of work, Lynn enjoys spending time with family and friends, reading a good book, exploring the outdoors, and spoiling her grand pup, Fitz. She and her husband have been married for 36 years and raised two wonderful sons, both of whom have also chosen to make their homes in the Pee Dee.
Melisa Hargrove
Melisa has been a dedicated volunteer with KFB since 2020. An avid outdoor enthusiast and litigation paralegal, she spends much of her free time camping, kayaking, and exploring the natural world. Deeply committed to environmental stewardship, Melisa makes it her personal mission to pick up trash during every adventure. Whether she’s paddling winding rivers or camping deep in the forest, she ensures every place is cleaner than when she arrived. Her passion for preserving natural spaces perfectly aligns with KFB’s mission, and her hands-on approach to conservation inspires those around her. In addition to kayaking and camping, Melisa enjoys hiking, wildlife photography, and sharing her love of the environment with others, promoting sustainable practices both on and off the trails.
Bree Moore
Bree joined KFB in April 2025 and serves in the marketing role, using her 15+ years of sales and marketing experience to help promote the organization’s mission and connect with the local community. She’s passionate about encouraging others to take pride in Florence and believes small, everyday actions can lead to meaningful change.
Bree moved to Florence with her family at age four and has proudly called it home ever since. She runs a local cleaning business, works as a part-time wedding coordinator, and specializes in freelance strategy content to marketing agencies. Bree is a proud mom to her daughter who will attend the FMU Nursing program this Fall.
Geraldine Cuypers
A KFB board member since August 2021, Geraldine focuses on water resources and advocates for reducing single-use items to help combat litter and pollution. Geraldine joined the Clemson Extension Water Team in July 2023. She holds degrees in Spanish and Biology with a concentration in Environmental Science from Francis Marion University. Originally from a small Caribbean Island, her lifelong love for water led to a passion for conservation and sustainability. Before joining Clemson Extension, Geraldine worked as a stormwater compliance inspector for the City of Florence, where she developed a strong interest in community outreach and environmental education.
Alison Anderson
Alison moved to Florence 4.5 years ago, where she quickly noticed a growing litter problem and felt compelled to take action. “I have always had a deep love for nature and a strong desire to care for the community I am part of. This organization provides the perfect opportunity to do both, and it is a true pleasure to serve my community in this way,” she shares.
Joining KFB 4 years ago, Alison serves as the volunteer coordinator and education liaison for Keep Florence Beautiful (KFB). She is also a mentor for KFB’s Green Steps Program in partnership with the Environmental Education Association of South Carolina (EEASC). Passionate about educating children and youth—our future leaders—Alison believes that teaching young people to love and respect the environment empowers them to grow into dedicated stewards of the earth and their communities.
Kayla Wilson
Kayla joined KFB in January of 2025 and is the Grants Manager for Florence County, where she oversees funding applications and ensures compliance for projects across the county. Born and raised in Florence, South Carolina, she earned both her BBA (2016) and MBA (2017) from Francis Marion University. In addition to her work in public service, Kayla is passionate about animal rescue and welfare and spends her free time working to improve the lives of animals in her community. She began serving on the board of Keep Florence Beautiful in January 2025 as the Florence County representative and is proud to support its mission of creating a cleaner, more vibrant community.
Matt Watts
Matt joined KFB in April 2025 and is the Public Works Manager for the City of Florence, where he brings a lifelong passion for his hometown to every aspect of his work. Born and raised in Florence, Matt graduated from Wilson High School in 2002 before completing his undergraduate and graduate education at the University of South Carolina. He began his career in Parks and Recreation with the City of Florence in 2009. His deep-rooted commitment to the community drives his dedication to reducing litter, and to keep Florence clean, safe, and welcoming for all. Matt lives in Florence with his wife, Terri, and son, Cooper.
Proud Affiliate of keep america beautiful
As an official affiliate of Keep America Beautiful, Keep Florence Beautiful is part of a national network of over 600 community organizations united by a shared mission — to create clean, green, and beautiful communities. This affiliation connects us to national resources, training programs, best practices, and recognition opportunities that strengthen our impact here at home. Through KAB, we participate in national campaigns like the Great American Cleanup and have access to proven program models that we adapt for Florence County. Being part of this network means Florence isn’t going at it alone — we’re backed by one of the most respected community improvement organizations in the country.
Ready to make a difference?
Join hundreds of neighbors who are already making a difference throughout Florence County